The Daily Aus

Brief

In 2023, The Daily Aus (TDA) decided to take the plunge and activate on a larger scale. We were tasked with bringing their vision to life by creating an immersive opportunity for visitors to engage their senses, align with the brand and part of the AO 2023. Key KPI’s were social media traction and data collection.

Our Execution

Working with the team at TDA, a welcoming and engaging space was designed in the Pride Hub – a high foot traffic area. Our promo staff invited visitors in to take a seat on the couch (or stand!), choose the news headline they loved the best and take the mic to commentate on the news. Their moment was captured with video content which featured custom audio and a marketing outro for TDA. 

AO Indigenous Storytelling Hub

Brief

Activations for AO get bigger and better each year! This year, the AO wanted to incorporate an instantly shareable photo moment using the visitors custom created indigenous animal on the overlay of the photo. Key KPI’s were customisation, data collection and high uptake.

Our Execution

This activation involved working with multiple partners and software to create one output. Visitors moved through the Indigenous Hub and coloured in their Indigenous Animals on a custom designed software. This was then sent to a large interactive screen for them to watch it come alive. The design was then used to create a custom overlay for photos which visitors took outside the hub and shared instantly.