Event Spotlight

Brand Activations and Events Redefined.

Boost Mobile X Gold Coast Super Trucks

Brief

To create an activation to be held outdoors over 3 days which brings foot traffic to an event stand, is engaging for all demographics and is completely branded. Key KPI’s were survey data collection, lead generation and an immersive experience.

Boost - Social Exposure 1
Boost - Social Exposure 2

How’d We Do?

Photos

844

Social Media Reach

93,715

Shares

1,047

Emails Captured

233

Our Execution

Using our Pro Studio Social DSLR Photography, we set up a very bespoke and fun photo opportunity for eventgoers to physically get into a Super Truck and have their photo. The output saw them experiencing a ride on the track! 

The photo was then shared instantly, whilst at the same time, BOOST captured valuable lead generation and marketing data from people. The image and all touch points were branded for Boost Mobile.


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