Flash x Oz Comic-Con
Brief
To design, produce and event manage an immersive space for fans to interact with The Flash & DC Universe franchise across 2 days of Comic-Con. Space to be centred around the release of the The Flash Movie 2023 and although it was a requirement to have a digital, shareable moment, this was not to be the centre of the activation. More emphasis to be on fan engagement and immersion into the franchise as well as give-aways.
How’d We Do?
Competition Spins
608
Shares
1,074
Social Media Reach
267,892
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Our Execution
A 6×8 exhibition space was built which consisted of branded media, walls, decal, flooring, interactive lights which aligned with the themes of the movie and physical elements showcasing items from the franchise. Fans were able to experience running through the time and being immersed into the movie through a video activation that they could instantly share and upload to socials. After their experience, they got to spin the wheel on the photo booth and win a prize.
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