Event Spotlight
Brand Activations and Events Redefined.
Victoria Secret
Brief
To create a visually enticing in-store activation for a well known brand. The activation needed to fit within a small footprint store, be engaging and easy to use, be branded and linked to a competition. Activation was to run across two days. Key KPI’s were data capture, social media traction to promote the product and engagement with a competition.
How’d We Do?
Sessions
408
Shares
688
Social Media Reach
60 692
Execution
Using our Social Circle Photo Booth, styling it perfectly to match brand colours and the flower wall it stood in front of, shoppers were excited to find a photo activation to take part in. Branded to promote their new fragrance Bombshell, shoppers were invited to share their photo to win a competition.
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