So, what is experiential marketing?
Simply put, it is a marketing strategy that focuses on creating an immersive experience for people, allowing them to interact with a brand or event in a memorable and meaningful way. This approach is becoming increasingly popular as consumers seek more than just a product or service – they want an experience. They want to feel part of something.
Experiential marketing allows brands to connect with customers more profoundly, creating an emotional connection that can lead to long-term loyalty. This alignment can act as a conduit for some serious promotion and traction!
But how does experiential marketing affect the ROI of an event?
Experiential marketing can indeed be more expensive than other marketing methods, we’re not going to lie. Not always (ever looked into the cost of a billboard?!) though. The simple fact is though, it has the potential to generate a higher ROI because it creates a unique experience that people are more likely to remember, talk about, and share with others. More importantly, executed properly (with us of course!), it’s measurable.
Research shows that 98% of consumers are more likely to purchase a product after attending an experiential marketing event. That is a pretty high percentage! Experiential marketing also has a significant impact on customer loyalty. According to a report by Freeman, 57% of consumers say that participating in live events makes them feel more valued by the brand. Also, 63% of consumers say they are more likely to remember a brand that provided them with a positive experience.
We haven’t even touched on social media yet! According to an Eventbrite survey, 98% of consumers create digital content at events, and 100% of those consumers share that content on social media. It can help extend your brand’s reach and increase brand awareness in a matter of seconds. But you know us, we want more, do more and provide more… experiential marketing activations with an instantly shareable moment attached to them (branded for you of course!) allows valuable data and insights to be collected and tracked which can be used to guide future marketing efforts.
So, how can you drive engagement with your customers through experiential marketing?
Here are some essential tips and strategies to keep in mind.
To succeed with experiential marketing, starting with a clear understanding of your brand, target audience, and goals is crucial. From there, you can develop a creative concept that aligns with your brand values and resonates with your target audience. It could be anything from a pop-up shop to an interactive installation – the key is to create an experience that is memorable, engaging, and shareable.
Another critical aspect of successful experiential marketing is considering the event’s logistics. It includes everything from the location and timing to the staffing and the use of technology. From interactive displays to augmented reality experiences, technology can be a powerful tool for creating engaging and immersive customer experiences. Check out this national event we ran for the premiere of Shazam! Fury of the Gods.
Of course, measuring your experiential marketing efforts’ is essential to understand how they affect your ROI. By gathering and analysing data carefully, you can adjust and improve your experiential marketing strategy over time.
At this point, you might wonder how you can do all of this to succeed with experiential marketing. It’s not as simple as throwing a party and hoping people will come – it requires careful planning and execution.
This is where we come in.
At Social Exposure, we specialise in helping brands and companies create unforgettable experiences that drive engagement and increase ROI. We closely work with you to develop a strategy that resonates with goals and values and resonates with your target audience. From concept development to execution, measurement, and providing first-class equipment and tech, we can help you create an experience that leaves a lasting impression on your customers and drives long-term loyalty.
We always take a holistic approach to experiential marketing to ensure every detail is taken care of and the event succeeds. Experiential marketing is a powerful tool that can help drive engagement with your customers and increase ROI. By creating a memorable and immersive experience, you can connect with your customers on a deeper level, building long-term loyalty. Contact us today to learn more about our services and how we can help you achieve your marketing goals. Social Exposure isn’t just our business name – it’s our guarantee!