What is Experiential Marketing

lady and character in a photo to launch assassins creed origins

If you’re not including experiential marketing in your strategy, are you even reaching your ideal client?

Here at Social Exposure we create interactive, live experiences that build brand loyalty. Give your customers what they want – genuine, meaningful encounters with the brands they love – and immerse them in your vision. Start up a dialogue. Build a relationship. Have them coming back for more. Every. Single. Time.

What is Experiential Marketing?

Experiential marketing is a marketing strategy that immerses customers in a brand or product and creates emotional, long term connections to ensure customer loyalty. It differs from traditional forms of media advertising because it invites people to engage in a two-way conversation with the brand, instead of just advertising at them. Where many brands interrupt the customer (just like a telemarketer might interrupt your dinner!) experiential marketing creates value for people who may simply come across it, and entices them to interact with them. This type of marketing is uniquely fast and effective. It engages all five senses, pushes word of mouth advertising, and creates brand ambassadors as well as loyal consumers. While experiential marketing is often event-centric, it can involve anything from a full gala to a pop-up activation. The real goal is interaction.

We get it though, you want the stats –

  • 90% of information sent to the brain is visual.
  • People retain 80% of what they see, as opposed to 20% of what they read (and only 10% of what they hear!)
  • A recent EventTrack survey showed 74% of consumers say attending branded event marketing experiences makes them more likely to buy from a brand.

Storytelling is an essential to experiences, so it’s equally essential to develop your brand’s story. People love to hear the brand’s story, and then tell their own after the event. That’s free marketing right there! Figure out your brand’s message, and focus your event around it.

An activation has to be customer focused. The experience is paramount and it will fail if brands don’t pay attention to what customers want. Take advantage of the ‘well I’m here’ mentality: if a customer is already in the same space as your activation, they’ll probably interact with it! Disney is brilliant at this – just look at Comic-Con, the Star Wars Fan Weekend and many other similar activations (that yes, we are a part of!).

We’re here to help and partner with you to make it amazing and get the Social Exposure you want!